my work in content creation
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Formed part of Northwestern University’s social media creator team, interviewing students on social and academic topics, highlighting student orgs, and collaborating on relatable content. Top performing content: 117k views (How did you meet your bff at NU), 3,800+ likes (Hyacinths post)
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Created short-form videos, graphics, and content ideas hub to promote new clothing drops and pop-up events for @kittycharmshop Instagram. This included mixed try-ons, behind-the-scenes, group interactions, and event announcements to highlight the brand's energy and personality
Led Instagram redesign, including feed audit, content strategy, calendar development, and influencer partnerships
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