My work in digital marketing

CRM: SMS, push-app notifications, and email marketing

Paid Ads: Google Ads, Meta Ads, SEO

Campaigns: audience segmentation, graphic design, copywriting

Data Analytics: tracking KPI (CAC, ROAs, CTR, OR, views)

Strategy: A/B testing, performance optimization 

75% CTR lift: (email) copy and template design

23.7% OR lift: (SMS):short copy + carousel formats

10% CTR: (push) a/b test urgency copy vs. testimonial

33% OR lift: (whatsapp) quiz-style format

$12.30 CAC & 5.3M impressions from internal UGC ads